Why brand protection.
With the continuous growth of Internet business, online brands have ushered in a vigorous development, but they are also accompanied by negative challenges. Brand and domain name abuse, counterfeiting, copyright piracy, trademark squatting, social media impersonation, rogue websites, and patent theft have increased in recent years. Some brands have also suffered losses due to fraud, malicious reviews, and bot clicks on their online ads.
What is brand protection.
Brand protection is the action taken to protect the intellectual property of a business. In addition to the business activities required to maintain brand awareness, it also includes the security measures that companies take to prevent all forms of brand infringement, counterfeiting and other forms of IP infringement.
How to conduct brand protection.
Brand protection generally includes two aspects: protecting brand equity and advertising verification. The former usually includes detection, verification, enforcement and reporting to combat infringement. While Ad verification is a necessary process for brands to maintain their image and raise awareness.