Residential proxy IP can protect brand reputation better

Why brand protection.

Brand abuse, counterfeiting, copyright piracy, trademark squatting, rogue sites, and patent theft are rising. Malicious reviews and bot clicks on online ads also harm brands, leading to losses.

What is brand protection.

Brand protection is the action to protect the intellectual property of a business. It also includes security measures to prevent all forms of brand infringement, counterfeiting and other forms of IP infringement.

How to conduct brand protection.

Brand protection involves safeguarding brand equity. This includes detection, verification, enforcement, and reporting against infringements. While Ad verification is crucial for maintaining brand image.

Why, what and how brand protection?

Everyone owns at least one brand that is your name and the things belong to it.

Is brand protection necessary?

The answer is that it depends on your brand abuse situation. Some products may don't have a brand name on it at all, or there is only one brand in the market segment. However, for a successful brand operation, protecting intellectual property and brand reputation are almost inescapable I ssues.

How proxy solutions work in Brand Protection ?

Every online business deserves quality proxies.

Monitor brand IP and reputation

Detect brand abuse, counterfeiting, copyright piracy and other forms of brand infringement on a large scale.

Possible challenges

Counterfeit products flood markets globally, with websites serving as fertile ground for infringers. To avoid website access denial or IP bans, you should crawl and detect as many websites as possible.

Proxy solutions

The powerful API supports various brand protection pros to collect brand information through web crawlers. These crawlers use proxies to hide activity and prevent detection and signal tracking of websites.

Gather evidence of brand IP infringement

Overcome geo-restrictions and IP bans to scrape web content

Possible challenges

Websites often detect your location via IP address. Attempting to access geo-restricted content with an unrecognized IP may lead to rejection. It is also necessary to guard against misleading data from infringers.

Proxy solutions

Access target websites like a local with a wide IP pool across 190+ regions. Utilize ISP proxies for anonymity and stable connections to scrape pages efficiently, aiding in identifying and combating illegal activities.

Verify Ads to ensure proper display

Combat Ad fraud and ensure every dollar of your ad spend is on the right spot.

Possible challenges

Ad fraud and malicious advertisers can harm brands by injecting malicious code into ads on publishing sites, including placing ads on illegal sites, blocking ad verification team IPs, or using disguised images.

Proxy solutions

The ad verification team should utilize proxies to switch IP addresses to check ads or marketing campaigns in different regions. This ensures ads are contextually relevant and reach the right audience at the right time.